Standard DOOH Bus Shelter Sizes

• Digital 6-Sheet
• Total Unit Dimensions: A typical digital housing unit measures roughly 2213mm (H) x 1370mm (W) x 222mm (D).
• Resolution: Most modern units support 4K (3840 x 2160 pixels) in a portrait orientation.

Visibility and Engagement Stats

• Recall Rate: Approximately 86% of passengers remember ads on buses or at bus shelters.
• Attention Time: Each exposure to a bus shelter ad delivers 4.4 seconds of attention.
• High Visibility: 71% of consumers look at messages on roadside billboards/shelters.
• Frequency: 75% of people who were exposed to a bus shelter ad twice recalled the brand.
• Night Visibility: As they are often illuminated, ads in bus shelters remain fully visible 24/7. 

Retail DOOH Sizes

• Digtal 6 sheet
• Digital 48-Sheet (D48):
• Digital 96-Sheet (D96):
• Malls Live XL:

Visibility and Engagement Stats

• Digital Dominance: DOOH accounts for 66% of all UK OOH ad spend, showing its popularity for high-impact, flexible, and targeted campaigns.
• Consumer Action: 76% of people have taken action after seeing a DOOH ad, which includes scanning QR codes or searching for the brand.
• Targeting & Reach: Around 4 in 10 British people trust billboard advertising, significantly higher than social media ads.
• Demographic Targeting: 48% of millennials and 48% of Gen Z are likely to recommend products they've seen on billboards.
• ROI Potential: Retail billboard campaigns can offer high returns, with some direct response campaigns delivering up to 1000% ROI, especially when using interactive elements. 

Trends & Programmatic Growth

• Digital 6-Sheet (D6): The standard "workhorse" format found throughout terminals, particularly in check-in, boarding gates, and walkways. They measure 1.2m x 1.8m (approx. 47" x 71").
• Large Format/Digital Billboards: Located on approach roads, in departures, and baggage reclaim. Sizes range from 20ft x 10ft (approx. 6m x 3m) to large 96-sheet formats measuring 40ft x 10ft (12m x 3m).
• Digital Airport Panels (DAP) & Towers: High-impact, portrait-oriented screens located in secure areas, often with resolutions like 1080x1920 pixels.
• Spectaculars/Large Digital Walls: Custom-sized screens (sometimes up to 70m²) found in major terminal hubs for maximum impact.
• Baggage Claim/Screen Towers: These are often smaller than main concourse screens but offer high-frequency exposure, such as 62" W x 43"

Trends & Programmatic Growth

• Programmatic Adoption: Airport DOOH is increasingly programmatic (pDOOH), allowing brands to use live flight data triggers (destination, time of day, passenger demographics).
• Ad Growth: Airport DOOH is expanding rapidly due to its capability for dynamic content, which boosts effectiveness by 17%.
• Key Players: JCDecaux (156 airports globally) and Clear Channel Outdoor are dominant players, with JCDecaux introducing a global pDOOH offer covering 15 of the busiest airports.
• Market Growth: Advertisers are seeing a 33% increase in the use of AI-based audience analytics to optimize DOOH screens in real-time

Visibility and Engagement  Stats

• Ad Attention: 82% of travelers notice airport advertising.
• Action Taken: 77% of passengers take action (e.g., website visit, purchase) after seeing an airport ad.
• Recall: 47% of departing passengers report unaided recall of airport advertising.
• Frequency: Over 70% of frequent flyers take time to engage with airport advertising messages.
• Luxury Impact: 71% of luxury travelers expect to see top-tier brands in airports, making it prime for luxury advertising
• Dwell Time: Passengers spend an average of 90+ minutes in the post-security area, with some studies suggesting engagement opportunities for 14–22 minutes.

Key Digital (DOOH) Formats & Sizes

• Digital 6-Sheets (D6): Typically vertical screens located on platforms and corridors (1080px x 1920px).
• Digital Escalator Panels (DEPs): Screens lining escalator banks, designed for high-frequency viewing.
• Digital 48 & 96 Sheets: Large digital, backlit panels on platform walls, measuring approximately 
• Interactive/Gateways: Digital screens located at ticket validation gates. 

Visibility and Engagement Stats

• With over 45-46 million annual visitors, Manchester Arndale is one of the UK’s Daily Ridership: Over 2 million passengers daily, with figures reaching 4-5 million daily in peak periods.
• Annual Journeys: Over 1.3 billion passenger journeys occur annually.
• Digital Reach: The network features a massive, diverse audience including commuters, professionals, and tourists.
• Station Engagement: 78% of passengers look at advertising panels on escalators.
• Dwell Time: Platforms provide 2-4 minutes of dwell time, allowing for high engagement on digital posters.
• Visitor Impact: ~27% of the UK population visits London monthly.
• Top Stations: Busiest stations include Waterloo, Oxford Circus, Victoria, King’s Cross St Pancras, and Liverpool Street

Key Digital (DOOH) Formats & Sizes

• Digital 6-Sheet (Standard Bus Shelter)
• Digital Kiosks/City Information Panels, Dimensions: Often 47.5" W x 68.5" H (approx. 1.2m x 1.7m). Frequently found in high-footfall pedestrian areas, integrated with city services. 
• Other Street Furniture Formats:
  Telephone Kiosk Digital: Approximately 26" W x 50" H.Digital Bench: Often around 84" W x 30" H (or 24" H).Urban Panels: Frequently 60" W x 30" H.

Visibility and Engagement Stats

• High Recall: 85% of people who notice outdoor ads recall street furniture advertisements.
• Digital Engagement: 49% of people notice digital street furniture ads, with over half seeing them "all" or "most" of the time.
• Store Visits & Purchases: 43% of consumers who notice street furniture ads visit a store to buy a product, with 24% doing so immediately.
• Action Taken: 69% of viewers take action after seeing a street furniture ad, such as searching for the brand, visiting a website, or going to the store.
• Directional Impact: Ads offering directions to a nearby location lead 65% of viewers to visit, with a 92% purchase rate among those visitors.
• Mobile Synergy: 62% of consumers use their mobile phones after seeing a street furniture ad (e.g., scanning a QR code or accessing an app)

Market and Performance Data

• Market Growth: Street furniture advertising is a major, growing OOH category, with digital street furniture expected to grow at a CAGR of 11.8% between 2025 and 2030.
• Revenue: The global street furniture segment generated USD 1,350.4 million in revenue in 2024 and is projected to reach USD 2,703.4 million by 2030.
• Reach & Frequency: Street furniture provides high-frequency exposure, particularly in urban areas with high pedestrian and vehicular traffic.
• Consumer Sentiment: 73% of consumers have a favorable view of DOOH ads, which is higher than for TV, social media, or print.