What are the benefits of DOOH alongside digital channels

What are the benefits of DOOH alongside your default digital channels for your brand reach ?

- DOOH can’t be skipped or blocked by adblockers so bypasses audience negative engagement.

- DOOH is not at risk from bot interaction and fraud engagement so saves targeted ad revenue

- With excessive use of digital devices and screen time (75% of people stated that excessive time on devices is causing them to tune out of digital device ads) a US study found, DOOH is a re-emerging platform that directly interacts with consumers in their environment and the OOH in person market where customers are returning to.

- A US survey reveals that consumers notice OOH the most while driving – 83% on highways and 82% driving locally around their city or town. People are also noticing OOH and DOOH while walking around local city centres or “high street” areas (63%), when at the airport (51%), and while using public transport (46%).